The whole plan, shown as a map of related ideas. Two centers of gravity: brand and negative space. Everything else orbits one or the other, or sits in the space between them where the editorial work of the next six weeks needs to happen.
Larger circles are concepts that the document returns to most often. Lines between them mean the concepts appear together in the same passages. Colors mark groups of ideas the plan treats as one bundle.
Two ideas are visibly bigger than the rest: brand and negative space. The plan does not pick a single subject — it works the bridge between them.
Between the two centers sits a small vocabulary: signal noise void friction omission subtext
These are the words the editorial program has to make recognizable. Each anchor article should leave the reader with at least one of them embedded in the next conversation they have about marketing.